Increasing your client base
In order to increase your client base and your income, you have to be truly committed to taking the steps necessary to achieve your goals. If you’re simply interested in something, you do what’s convenient. However, if you are truly committed to something, you will do whatever it takes.
Keeping that in mind, here are seven steps you can take today towards multiplying your income and achieving the business you’ve always wanted.
Step 1 – Shift the way you work. Manage your time better. Make a commitment that you’re only going to work on money-generating items. Stay on track and stay focused. Keep your goals always at the top of your mind, and ask yourself if what you’re doing right now is really going to help you achieve those goals. Put systems in place to make the most of the time you have available. Be organized and disciplined in your marketing. Eliminate any and all time wasters.
Step 2 – You have to understand what makes compelling marketing. You want clients to be calling you. You don’t want to be chasing after them. You want your marketing to weed out the tire kickers. Your marketing materials should set up your ideal clients to self-select by prequalifying and pre-selling themselves. This way you aren’t spending time on “suspects” who don’t even meet your initial criteria.
Step 3 – Figure out how to delegate and outsource. So many entrepreneurs think they’re the only ones who can take care of the to-do list, but that’s not true. Systematize your business, so you can hand off tasks that don’t actually make you money to someone else.
Step 4 – Master the art of closing the sale. Get training, study someone else who is great at this. Whatever you have to do, you have to be an expert at this. If you get thousands of prospects, but you can’t convert any of them to clients, you’re still not going to have a successful business.
Step 5 – Add passive and leveraged income models to your overall business model. Passive sources can be products like an e-book or an audio recording. Examples of leveraged models are group-coaching vs. coaching individually, or setting up a membership site. You can only make so much money selling your time, so find other ways if you want to increase your income.
Step 6 – Master the inner game of client attraction. You have to change your mindset. Your thoughts, your feelings, and your actions all must match, or you won’t come across as authentic or believable.
Step 7 – Stop making excuses. You either have excuses or you have results. You can’t have both, If you need an assistant, you need some extra training, you need a coach, go out and get one now. Make the choice now, this minute, to take some decisive action, and make your business a success.
